Oct. 28, 2002

Area youngsters will have an opportunity to experience the college game-day atmosphere when Florida Atlantic University hosts NCAAŽ Football's annual Take a Kid to the GameŽ (TAKG) program presented by Coca-Cola, November 9, 2002. Kids, ages 13 and under, will receive a ticket for $1 with the purchase of a full-priced adult ticket, to watch the Fighting Owls take on Morris Brown at Pro Player Stadium.

FAU is one of more than 170 schools across the nation that are participating in this campaign focused on attracting more of the nation's youths to college games. The Take a Kid to the GameŽ program is entering it eight year in the promotion of NCAAŽ Athletics.

Tickets for this special game, which become available the week-of-the-game, can be purchased at the FAU ticket office or by calling (866) FAU-OWLS.

The Take a Kid to the GameŽ program is one of the national promotions of NCAAŽ Football, the marketing arm of college football. NCAAŽ Football represents a coalition of the National Collegiate Athletic Association, the American Football Coaches Association, the National Association of Collegiate Directors of Athletics and the Conference Commissioners Association. The website, www.ncaafootball.net, has more information on current initiatives.

TAKG is a grassroots marketing campaign created by Host Communications, Inc. to encourage alumni and fans to take their kids out to stadiums and arenas to experience intercollegiate athletics. Host Communications, Inc., a wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL), is a sports, lifestyle and affinity group marketing and management company based in Lexington, Ky.