Oct. 10, 2007

BOCA RATON, FL - Florida Atlantic University's Athletic Department has retained the Leffler Agency, a full-service advertising agency with offices in Tampa and Baltimore, as their agency of record. The Leffler Agency will be responsible for the complete creation of advertising campaigns in support of FAU Athletics.

"We are very excited to be involved with an organization on the move," said Chief Operating Officer of the Agency, Chris Raynor. "This is a great time for us to be associated with Florida Atlantic because the entire Athletic Department, Coaching Staff as well as the community has shown a great deal of support toward the program."

The Leffler Agency has created a complete advertising campaign to include cable TV, radio, print and outdoor focusing on the new athletic theme, It's Owl Time.

"It's Owl Time" speaks to the entertainment factor of college athletics," said Dina DeMaria, Leffler Agency Account Executive. "This campaign will build excitement and portray FAU athletics as community gathering place."

The Leffler Agency philosophy is to conduct an integrated campaign that fits within a well-known market. With an award winning graphic arts department and strategic advertising campaigns, Leffler builds campaigns that produce results. "We are extremely excited to partner with an organization with Leffler's track record," said Dexter LaMont. "Leffler has an outstanding record for developing comprehensive advertising campaigns. Our immediate goals are brand awareness and ticket sales."

The Leffler Agency, in business since 1984, has more sports/entertainment accounts than any agency in the nation. Leffler has a national reputation for helping teams sell tickets. Sports programs that regularly produce admissions growth sales include Connecticut, Navy, George Mason and Rutgers. Leffler works with 16 college teams and several professional teams such as the Baltimore Orioles, Tampa Bay Bucs, and the Baltimore Ravens.